The range of applications in disposable personal care wet wipes products is wide. Popularity of this segment globally continues to grow, driven by the ease of use and busy lifestyles and are used for cleansing and caring of the skin of both adults and babies.
The segments includes baby wipes, facial wipes, cleansing wipes, hand & body wipes, moist towelettes, flushable wipes, feminine hygiene, and more.
While Wipes may all look similar, how they are made (and what they are made of) changes according to the applications, type of fiber, formula of the liquid, and packaging.
Therefore a pack of baby wipes, could be rather different than make up removers, and manufacturers have many aspects to take into account, when developing them. This is even more relevant, when considering wet wipes preservation.
The rise of a new breed of digital savvy parent whose priorities are greener, growth of online marketing and sales channels as well as focus on cleaner baby care formulation has brought interesting challenges and opportunities to the baby skin care industry and that the need for innovative preservatives that are “free-from”, milder and friendlier.
While a “clean label” is importance, first and foremost is the safety of the consumer. The unique composition of wet wipes product – specific fabrics combined with liquid formula as well as consumer usage patterns especially after the product has been opened and exposed to the elements, all contribute to the microbial challenge of wipes preservation.
Considering the sensitiveness of baby skin, parents are on a lookout for products free of allergens and irritants. In line with this, manufacturers are reducing the concentration of preservatives in their products or looking for replacement to “classic preservatives” (parabens, formaldehyde donors or isothiozolinones) which reduces the risk of allergy and irritation.Read More
Sharomix™ Amplify AM24, AM 28 & AM720 offer optimal solution for Baby and Cosmetic wet wipes.Read More
The market for sensitive skin products is on the rise, as well as the challenge that formulators have when preserving these products. Popular alternatives to classic preservatives are often too mild and at high concentration pose a problem to sensitive skin.Read More